Ask HN: Wired Magazine - "The Big Score"

I just finished reading the article entitled "The Big Score" in the issue of Wired that turned up in my mail box today. (I'd link to it but I don't think it's available online yet.) This was the first forum I thought of for discussion. I'm a big sports fan so this was a fascinating article. If you haven't read it it's about a sports book that calculates and allows odds on all kinds of in-game scenarios during sporting events.

I have a lot of questions but my first is: How long until someone writes a program that can game their program?