I honestly didn't know (and still don't) if you can make any money doing an honest penny auction site. We are just breaking even with this one so far.
The fact is that every time an auction goes up we have more risk than anyone else involved. If I put up a $500 iPad it could go for extremely cheap. The lowest one has ever gone for is 64 cents. That means we made less than $64 and still had to buy and ship that $500 iPad. And we have never sold anything for more than $26 which still isn't the $2600 you think it is because some packages give you more bids per dollar.
The legitimate complaint is when sites cheat. Which I would guess alot of them do. Using Facebook is not some trick to get people to trust us. Its a way for people to verify for themselves that they are in fact bidding against other real people.
How can you say that its a scam? Do you think we are just out there creating all these fake accounts with fake profile and personal photos and relationships etc. I can see maybe if we had 5 or 6 or even 20 users. But we have 100's of winners. That's a stretch even for the most paranoid and cynical of people.
Not everybody wins every time. But the data we have so far says that the majority of users that buy more than just a few bids are actually the ones getting all the deals. Its the people who come in and spend $24 expecting to win a $1500 item then leave when they don't. Those are the people who are losing. The users who are logical enough to see how the system works are the ones who get far more than they put in.
And some countries outlaw all kinds of crazy things, some countries are considering passing legislation to ban homosexuality so I guess we should all agree that its bad now too according to your theory?