The challenge with email is that once you give out any mail address to people, you are on the hook to ensure that it's a functional address. Not something you can just try for 6 months and then easily move on from. And if you decide to move on from this service, will the average person be able to easily migrate that custom domain to a different email provider? (Yes, technically this is possible, but can normal users do it easily? Is it part of the service that Helm provides?)