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Yes some memes are more powerful than others. Like biological replicators, they score on longevity, fecundity and fidelity.

For example many religions have a clause where if you stop believing you go to hell. Or if you don't teach it to your children you are a bad person. Very powerful mechanism.

Ok but what makes a certain meme have enough power that it then has fecundity/fidelity? There must be a resonance between powerful memes and 'human nature' or else they surely wouldn't propagate (e.g. fear of death, in the case of the 'hell' meme).

I suppose what I'm wondering is: is this meme making people fret that they might actually be NPCs? It must be resonating with people or else there wouldn't be uproar.

"30 year old boomers"?

https://knowyourmeme.com/memes/30-year-old-boomer

siiiippp

Memes are propaganda on steroids.

Could say the same about most journalism today as well.

"NPC meme" is to 2018 as "Common Sense" is to 1776.