I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.
I can understand why Google gets bidding wars over people searching for "vacuum cleaner" or "cheap web hosting", but for most other things I can't quite imagine the use case. I either don't want to buy something, or I know who I'm buying from.
Facebook seems much better placed to show things like "hey, you liked this band and you live in this town, did you know they're coming next month?" On very rare occasions, FB actually manages to achieve the theoretical role of ads as "notifying people about mutually beneficial transactions". And when they don't, I can at least see that the ads are having effects like "making me aware of a consulting firm" that a marketer might value. Meanwhile, I've never seen a Google search ad I valued, and I don't know if I've ever seen an Ad Words ad I valued.
(Actually, I've benefited from Youtube ads occasionally also. But only ever for learning about new-release music, movies, or games.)
But there's been too many reports of bot activity, fake likes, fake followers in those platforms that I'm sure many companies and marketing departments fall for them.
Not everyone does as good job as you Im sure.
Google, as far as I know, was never caught in dark ui patterns or fake number reports to generate revenue. They don't seem to need it.
Autoplay videos with ads?
It's far different from let them click on this by mistake
I feel like YouTube by now is more similar to TV advertising, you take in consideration that people could just have the tv on in the background while doing something else or going around the house. Unless you don't know what you are doing with your advertising budget of course.
Of course I run a malware blocker, I mean ad blocker, so I'm not seeing those ads served by malware networks.
With hindsight advertisers must be aware of fake likes and such too.
Are you serious? Google uses dark patterns all the time.