What it is new today is that people are fighting against a football team of Doctors in Psychology, experts manipulators that have sold their soul to the "Man", Google, Facebook... in order to enslave people following their primal impulses for the benefit of those Juggernauts, and the manipulators themselves, pretty happy to receive a fat check for their services.
The first thing you need to do in order to become free of their extensive web of control is to be conscious of their unfair game.
If you try to fight , alone, you will lose. Those guys know much more about you and humanity that you could ever grasp. Theoretically they hire experts in human behavior. In practice they know what thousands of millions of people do for real. They hold the emails, they have cameras and microphones on people's rooms, they follow your GPS signal on real time.
If you want to be a creator, free of distraction, the winning strategy is not to play. Use digital services that you pay and own, and associate with other creators because alone you are too weak.