Similar, prior work: the video game "Spore" let you export a PNG of the creatures (and other things) you made with its many, many editors. It'd output a PNG of the critter, with all the data needed to build it from Spore's parts library encoded in the least significant bits of the pixels; you could easily share it in email/chat/whatever, then drag it into Spore to get the critter.
Lots more appealing than a square of grey noise, lots easier to understand when you run across it a year later...
edit: some more details on this, with examples https://nedbatchelder.com/blog/200806/spore_creature_creator...