Between 1968 and 2014 the average fuel burn of new aircraft fell approximately 45% [1]. We also move more people more reliably [2]. That's innovation in my book.
I guess we're just past the "wild designs" phase, and there's an (inherent ?) bias to only think of these as innovation.
[1] https://www.theicct.org/publications/fuel-efficiency-trends-...
[2] https://uk.reuters.com/article/uk-aviation-safety/2017-safes...