Ed Sheeran paid more in tax last year than both Starbucks and Amazon

He should create a a shell company in a one of the tax havens then sell his likeness to the shell company and then license his likeness back from the shell company. While, leaving all the profits in the shell company.

Clearly this article is only referring to Corporation Tax (a tax on profits).

Amazon and Starbucks will both pay business rates and employer's National Insurance among other taxes.

Amazon and Starbucks also create value for their shareholders which in turn will pay tax on their capital gains and dividends.

Starbucks and Amazon provides wages and benefits to more people (who pay taxes) than Ed Sheeran.