Meanwhile in the plastic rings factory...
Pointy-haired boss: "Carlsberg just cancelled the order for the 10 million plastic rings we produced, they're gonna glue the cans together instead!"
Mid-level manager: "Oh, that's bad. What should we now do with all the rings?"
Pointy-haired boss: "This sucks! Might as well dump them in the ocean!"
Mid-level manager: "Ok!"