I'm not an apple user, but isn't this essentially solved by airdrop? Or do people not actually use that?
Airdrop is the kind of tool that follows Metcalfe's law (with "network" being "people who can Airdrop to each other"). In places where Android is the dominant market player, you'll have little luck trying to use Airdrop to exchange data with other people. This is not dissing Airdrop, just calling out that there's a huge market segment that still has this problem.