The article is from someone in the Oscar Health Insurance.
According to Wikipedia, the company:
https://en.wikipedia.org/wiki/Oscar_Health
is claiming transparency in claims pricing:
>Oscar Health Insurance is a technology-focused health insurance company founded in 2012 and headquartered in New York City. The company has plans to change the health insurance industry through telemedicine, healthcare focused technological interfaces, and transparent claims pricing systems.
Maybe they extended the transparency to people's health data.
Here is another article (still on Medium) that incidentally talks of the Author (as engineer employed in the company):
https://medium.com/oscar-tech/whats-it-like-to-be-an-enginee...