Something that this piece hints at but doesn't underline well is just how big JAB Holding Company has quietly become in the last ~5 years: they now outright own or have controlling/majority interest in Bruegger's Bagels, Canada Dry, Caribou Coffee Company, Dr Pepper, Einstein's Bagels, Green Mountain Coffee, Intelligentsia Coffee & Tea, Jacobs Douwe Egberts, Keurig, Krispy Kreme, Mighty Leaf Tea, Noah's Bagels, Panera Bread, Peet's Coffee & Tea, Snapple, and Stumptown Coffee. That is a big company. Nestlé's coffee brands aren't all that well known over here, despite the push to get people to pay attention to Nespresso.
Personally, I remain unconvinced that there's a huge untapped market for "better" home coffee and espresso brewers in the US; while this sounds like a setup for a "quality, convenience, and price, pick any two" joke, in practice, it seems like you can pick either quality or convenience, regardless of price. Keurig machines simply don't make very good coffee; a consumer who finds a Mr. Coffee too fiddly is not going to be swayed by a coffee nerd with an Aeropress; and given that Americans don't seem to love espresso drinks unless they're fiddly steamed milk and syrup based concoctions, even a Nespresso machine isn't going to help much with the convenience aspect. JAB's signing a deal with Illy, what led to this Economist article, doesn't seem like it's really going to move the needle much over here, at least; a Keurig capsule full of Illy coffee will still be a Keurig capsule, and Illy's capsule machine that's a competitor to the Nespresso isn't likely to do any better here than any of the other Nespresso also-rans.
(I am, for the record, a coffee nerd with an Aeropress. And a Technivorm, a few different single cup dripper gadgets, a Chemex, and, yes, a Nespresso.)