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I think that saying is only true when you know that company and its prospects very well. The question to ask here is will Facebook continue to be the ad-money tree it is right now?

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Why wouldn't it? It owns the social networks space. Does it have any competitors in the west or what would be the reasons for a substantial decrease in revenues?

Think about it. It may does own the social network space. But the majority of online sociality moved away from this 'old' model. There is more action on passive sharing platforms like Snapchat, or Chat Groups in forms of Slack, Discord but also Telegram, Wechat,... And yes also Whatsapp.

Personally I would not bet any money on it somehow getting new relevance in a dying format.

Facebook owns instagram, and instagram at this point is proving to be a great source of ad revenue and expected to grow.

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