And how exactly are these organisations to make money, if not through ads?
The usual questions here are
"Shouldn't the option to give up (sell) some privacy in exchange for something of value (such as viewing an article) be a decision that is up to each visitor"?
And the answer is:
Absolutely not, no. Why? because I don't think the transaction is, or can be made clear to consumers wrt what is being exchanged.