http://www.tribpub.com/gdpr/latimes.com/
> "Unfortunately, our website is currently unavailable in most European countries."
http://www.tribpub.com/gdpr/latimes.com/
> "Unfortunately, our website is currently unavailable in most European countries."
Not to put too fine a point on it, if they have no need for the data and they have no legitimate interest in it and they don't even want to ask for your consent... do you really want to go to that site? It's pretty clear what they think of you.
Calling marketing a legitimate interest is a bit of a grey area. The ICO says that by relying on legitimate interests (i.e. not gaining consent) they need to be weighed against the impact they have on the user's privacy and own interests.[0]
So if you are showing first party ads and you aren't collecting more data than is necessary (e.g. anonymised IP address, browser, a list of articles/products the user has viewed) you are probably fine. But if you start linking this with any personal data (e.g. full IP address, email address, date of birth) or intend on sharing it with a third-party you need consent.
[0] https://ico.org.uk/for-organisations/guide-to-the-general-da...
Edit: Now that I think about it, the Guardian does exactly that... Probably why I thought of it LOL.
What is the loss to a European of being unable to read the post?