Google isnt even a good search engine any more. I tried finding my friends website, www.catbartlett.com.au, with the terms "Freelance graphic designer Cat Bartlett Perth Western Australia" - pretty specific, but the first page is nothing but LinkedIn profile links and random mentions of her in testimonials. If it takes thousands of $$ in SEO to get found, how is that a useful search engine? We might as well go back to human-submitted catalogues.
I think the Google vision is to become internet gatekeepers, not to be a useful tool for finding things. That's why they need to die.