What is not obvious is that one company, e.g. someone like 'Compass' group, run all of the franchises at the site. So the choice is a fake one, the infrastructure behind the store fronts is all the same with the same loading bay for all the 'different' stores. The coffee may appear to be different and you might be able to choose between your favourite Italian/American/British coffeehouses and the coffee may even taste different in each of the different outlets, however, you won't get cheap or brilliant coffee, no matter what you believe about your chosen brand as, at that location, it is all coming from the same company. This company has just franchised a few brands to operate its storefronts from.
Luckily people are easily fooled and they do not ever think to ask if the same company is behind all the apparent 'choices' they have on site. Communism was more honest, they didn't have fake brands.