Garmz.com - Fashion Incubator Brings Young Designers to Market (My Startup)

What's bizarre is that people have been making music for a long time, too, yet courts have no trouble locking it down with copyright.

I wonder if this is a notational thing. There's an established and (somewhat) robust notation for music allows it to be "fixed in any tangible medium of expression", as required by US copyright law. Is there even such a thing for fashion?

Your media photos don't have any beautiful women in them. (Any people at all, actually.) Since you're a fashion startup, it makes perfect sense for your marketing materials to sell that aspect of your story -- it will get you more coverage.

* missing connection to their potential customerbase

* missing exposure

* and a downward spiral of low volumes

The problem in the fashion industry is that it is enormously hard to get from one level in your career to the next.

You don't have enough customers therefore you won't be able to sell and produce enough pieces. Therefore industry manufacturers are not interested in working with you. Therefore you work with by far more expensive tailorshops next door. You cannot get materials and even if you can get them you don't get the needed prices. This sums up to bad production prices, which lead to horrible endcustomer prices. Which leads to low customer conversion and therefore to the fact that no botique is really interested in working with you. Which means you won't be in front of enough customers and therefore won't sell enough and won't raise your volume into the scale needed. Most successful fashion designers had economic partners, who supported them. We try to be that to the crowd by aggregating production, taking the cashflow risk and using our production network.

TL;NR: Fashion production below several hundred pieces is highly expensive. Garmz links them with customers and aggregates the needed volumes, produces and sells the pieces in its webshop.