I've found that rather than status envy, its cynicism towards the intentions of the person. If they believe the purpose of the altruism is to gain social standing rather than an actual belief in solving the problem they're likely to disparage them. For example - when a company spends $50k to send a sick child on a vacation and then puts down a $50 million marketing spend to show off what they did. It feels like 99% of politics in the US has the same problem.
That sort of leads to the question - what is an effective way to communicate that you want to be an effective do-gooder, without triggering the cynicism? Is attention truly orthogonal to people believing that you have good intentions? I'd argue not, but its been lost. It seems like we don't have many cultural heroes anymore. Einstein comes to mind - Bill Gates perhaps (though certainly not in the 90s)..