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You don't have to, just click "the email" which is a hyperlink to the archives:

https://mailchi.mp/872ceee548ec/its-loaf-time

https://us17.campaign-archive.com/home/?u=14538d8f8591165977...

I wonder what % of people you lose right there because you're trying to be smart/clean/whatever with "the email" link.

It lost me until I came back and read this comment; I did not think to click "the email." The page reads as a standard newsletter subscription form so I just closed the tab.

Helpful feedback, thanks. Just updated the landing page to make things clearer.

Thanks. Good content! I still believe you're limiting your audience by not running it like a typical blog. But it seems like that's partly what you want to do.

Reply on news.ycombinator.com