I wonder what this is and why it is so prevalent (and maybe how it made our species/specific cultures successful).
You can list a large number of groups that wrap up their identity and value systems around being opposed to or having knowledge that counters their perception of "the majority". It is both incredibly attractive and a way to signal your value by going against the grain in some way or another, in some field or another.
Some philosopher/pyschologist/neurologist/evolutionary biologist could probably do a very compelling analysis about the human need to rebel or obey.
One of the societal ills of the 21st century is that we're running out of big clear cut things to rebel against but are continuing to rebel with the same intensity while directing it somewhat aimlessly all over the place, and now mostly just at each other's rebellion itself. Political parties in America these days are less anchored in particular issues and more about believing strongly in something your opponent is against and making sure your team wins.