So will the counter position that sending reader info to countless third parties isn't actually necessary to monetize, as plenty segmentation value comes from the readers' selection of the site itself.
It will be argued the marginal value of each additional exposure of the reader's private data does not outweigh the individual's right to privacy.
In the meantime, here is a reasonably neutral but in depth overview for site owners interested in learning more to better navigate GDPR:
https://dma.org.uk/uploads/misc/5ae1fbf5c60fd-gdpr-for-marke...