Chromeless: Build your own browser
mozillalabs.com
mozillalabs.com
Also, will this work with existing browser plugins? If users are unable to use their plugins, would they actually switch to use a customized browser with no plugin support?
Is this project intended to let developers create installable web apps (like Google Chrome's installable web apps with the manifest's "container" field set to "panel" [2])? If so, probably it'll better to just market it like so. I think people are far more interested in building monetizable web applications than customized browser layouts.
[1] XUL elements: https://developer.mozilla.org/en/XUL_Reference
[2] Chrome Web App's "panel" option: http://chromestory.com/2010/07/panel-tab-and-window-styles-c...
I've actually done this for an app at a previous company. We implemented a "CSR view" on top of the existing website so the CSR could look at the customer site right from within the app.
Once you understand what "chrome" is in this context, I don't see how it could "jar" you or possibly be considered a problem.