Adobe’s New HTML5 Video Player Widget, It’s Kind Of A Big Deal

I'm thinking one authoring tool which oututs both swf and/or svg/canvas like in this article which outputs a video tag or swf.

I think they are already doing something similar which converts flash apps to iOS apps.

Creative Suite is decently integrated (as long as you stay consistent within the version numbers, importing older projects into newer versions has a nasty tendency to make them no longer backwards compatible unless you specifically re-save as the old version) and there are already plugins that support converting Ai (Illustration) into Canvas (http://blogs.msdn.com/b/mswanson/archive/2010/10/12/adobe-il...). From Adobe's perspective as long as they can keep a tight grip on the authoring tools market (where they actually make money) they are better off hedging their bets.

Photoshop and Illustrator are still the gold standards within the web/design community and while not loved by everyone Flash/Flex is still a very popular platform for developing rich applications. The more Adobe can do to move Flash/Flex (the authoring tools) from being tied to the actual Flash plugin, the better it is for them in the long run.

Some times you need to explore new revenue streams. Take Apple for example. 60 percent of their sales are from products that did not exist three years ago; http://www.asymco.com/2010/10/19/60-percent-of-apples-sales-...