Anything for this: The costs, benefits of life in elite sport
espn.com
espn.com
I wonder what the author's lifetime earnings from athletics have been though...
Not sure if you meant to be hyperbolic, or if you actually believe this, but I feel it important to find out that the life expectancy of a full blown amphetamine addict is only 5-10 years. It is MUCH more destructive on average than almost any other lifestyle.
While there may be some athletes whose pursuit of improved performance kills them, every meth addict will kill them selves if they don’t stop.
No one is paying to line up alongside the Tour de France route, and the teams are usually sponsored by corporate interests who don't see a huge return on their investment.
So for most female athletes, like the cyclist in the article, to expect a paid career in sports after college is unrealistic, as they were subsidized by government mandate in the first place.
However, there is a market for sports-related models like Danica Patrick and the US women's Olympic soccer team where their athletic performance is really an after-thought. (Danica lost her ride recently because she couldn't win.)
How is this different then me turning on a sporting event? After all, most of there revenue comes from advertisements and TV deals.