99% of the software written at Apple is in C or some variant thereof. If your C code isn't up to snuff (EDIT: fixed lousy contraction. English skills aren't as important!), you might be able to get a job working in the build farms, but even those people are good coders doing shit work until they can move up.
All that being said, we have a really hard time finding people that can code their way out of a paper bag in C - so much so that we'll even take people without direct Mac OS X experience if they're talented coders. (I'd still prefer to see true macheads, though.)
The future is here and screams in our face. Do you dare heed its call?
One interesting thing to note is that the average age of Apple devs is higher than those at say Google or Facebook. Of course that's probably mostly a product of Apple being a much older company. Certainly that must affect the company culture.
with all the easy pickings (that pay well) out there.
i say take advantage that 80% of people don't know anything, and take it easy. 8 hr works days, and i'm at the lake.
Steve Jobs is a genius at imbuing the concept of revolution into computing.
You can change the world, and try to get fair amount of money out of it by doing something on your own, or working in smaller companies.
You're certainly allowed to think that Apple is simply a company that stuffs commodity hardware into particularly shiny boxes. Even if that's what you think, it's still an interesting case study in how to attract talent without paying a premium.