I associate that phrase with dogmatic cargo-cult "don't think just follow" and the horrible results thereof. Lots of self-proclaimed "experts" love to say "do X and Y and Z and you will be successful because these are best practices", but it's all a bunch of snake oil.
https://agilepainrelief.com/notesfromatooluser/2010/03/there...
http://www.satisfice.com/blog/archives/27
http://www.satisfice.com/presentations/nobest.pdf
"Best practices are best not practiced."