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The last time I installed Windows most of the greeting messages came off as patronizing or subtly sinister, like that one.

Throughout Windows’ history, even before I had ever used Macs, it has felt as if someone at Microsoft keeps having the wrong idea about what people adore about Macs, and tries to imitate that in a “we can do it better” way.

Initially I really wondering about the intention behind this new style of messages (casual and personal, lots of "we"), but now I think they are trying to get people used to the idea of "operating system as a service". It seems likely that this is where all these "We've got an update for you, just sit back ;-)" style of messages come from. Curiously, the bluescreen talks about "your computer" having an issue, though, with a sad smiley, no less.

Don't worry... your files are right where you left them. As long as they're not in Documents...

I can’t help but read that message in a “Would be a shame if something happened to them..” tone.

You used to be able to ctrl-alt-delete to skip it. They disabled that after a while though :(

Is it trying to convince me or itself of that.