The logic "remove helmets and players won't make hard hits" is like saying "remove seatbelts from cars and people will drive safer."
http://www.wired.com/wired/archive/12.12/traffic.html
I think that the primary logic of the article is that helmets were designed to prevent skull fractures but an unintended outcome is an increase in concussions.
http://www.econtalk.org/archives/2006/11/peltzman_on_reg.htm...