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Commenting only on the title here (I haven't RTFA yet or heard of Deliverr before)...

Amazon is a logistics powerhouse. $7M probably wouldn't even cover the capital investment of a fraction of their equipment in just one of their warehouses. Claiming a series A startup is going to compete with that is a surefire way to discredit it.

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I'm part of the team at Deliverr. The implication that the $7M will go towards building a parallel infrastructure is not an accurate view of the strategy.

This company is setting up the infrastructure to leverage the vast investments in warehousing that already exist all over the US.

Definitely recommend reading the article, it does a solid job of summing the mission up :)

Two things a) I dont think this is competing with Amazon infrastructure. Outside of Amazon, this is a very large industry and very broken which needs to be fixed.

b) I agree with you 7M is not going to be enough to fix this industry; its complex and moves physical things (way harder than moving bits) but you gotta start somewhere.

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