Brex Has Amassed A Valuation Of $1.1B In Under Two Years
forbes.com
forbes.com
Signing up for Brex was super fast. Took like just a few mins. They integrate with accounting software pretty well. (Warning, still some bugs they have to work out.) We didn't need to put a collateral deposit to open a Brex card as it's a charge card, not a credit card. Their web dashboard is still very "v1" but it's already better than most banks I've used and it's getting better unlike most banks. Brex offers 4x points on ridesharing, 3x on restaurants, 2x on travel, 2x Recurring Software (SaaS), etc. Support? They respond to me on live chat even at 9 PM on a Friday in like 30 seconds. It's awesome.
Why do card providers offer more points on some things than others? Aren’t their fees the same everywhere?
I'm pretty sure the fees are not necessarily a factor in this calculation.
It looks like an interesting product, but I’m surprised that Chase or Amex hasn’t attacked the market segment.
It says right on the landing page "no personal guarantee": https://brex.com/
That sounds pretty compelling to me to be honest. Creating a business entity to limit your liabilities only to then put your personal credit history on the line for business spending seems pretty dumb now that I think about it.
If it's not tied to personal credit, that might also mean it'd be easier for international founders who don't have a credit history in the US.
Brex seems like a meaningful improvement over that.
Being able to see who in the company made a charge and set limits per user is great. BofA did not have this functionality when I asked our banker ~6mo ago (for debit cards). Getting a virtual card right when you sign up was a great UX.
I’d love a mobile app though.
Now, for the elephant in the room:
If you ever get acquired, definitely call it a brexit internally. On that note I assume you got stuck with the name Brex _before_ all that happened, no?
Recently I've noticed that The Sun, Britain's foremost tabloid and an ardent supporter of aforementioned event, have started shortening the name to "Brex" in a few of their headlines. [1]
And now I'm also thinking of another company that ended up renaming themselves to avoid connotations with the name of the original event that inspired the name of the subsequent event that may or may not have inspired the name of this product. [2]
[1] https://twitter.com/TheSun/status/1046513253843718144
[2] https://qz.com/510040/grexit-the-unfortunately-named-softwar...
I've seen the billboards, but haven't heard anyone use it
This isn't to say that Brex will be a huge success. But rather, that your argument is one against any startup entering an established market.
No. You haven't disrupted anything. You are doing what almost every single bank does when they issue a business line of credit. Cash in bank and business activity.
All you guys did was go after a market that has ZERO idea about how to talk to a bank and then secured a large number of customers within that market. And as another commentator said, once a startup grows, they will secure the best terms they can find. Good luck.
Even the SBA (small business administration) requires personal guarantees, i.e. you're loaning money to yourself but giving someone else the interest.
Brex (google.com) looks like the announcement of a Google product, but it's actually a Forbes article.
I would've also preferred a longer title (like the article headline) that told me what I was clicking on.