LADbible Is the Most Popular Publisher on Facebook
slate.com
slate.com
"I Want My MTV" by Tannenbaum and Marks is a great book. Think of it as the bible of what a successful marketing execs wants to achieve.
It's not a common tactic. It is the BASIS of consumer culture. Give people what they want. Target their senses not their minds.
It's how you get everything from the global spread of Pepsi to McDonalds to Starbucks to Apple to Hollywood to the Kardashians having 200 million teenage girls globally wanting to grow up to be like them.
Consumer culture is based on giving people what they want. And labeling it Freedom.
Does anyone actually want that? It's a social network, I doubt there's a large percentage of users who want to see the same mainstream news that dominates every other platform. I think real users want it to be fun and personal, not "serious".
The article seems to come to the same conclusion.
doesn't mean they should.
It very soon becomes creepy if someone at the store tells me: I don't think you should eat more pizza this week.
Just curious about the secret sauce, or if there even is any. Could a team of 10-20 twenty-somethings replicate something like LADbible fairly easily?