I find most modern sweet things to be disgustingly sweet, but Turkish Delight is one of the few sweets that I really like because it's not overwhelmingly sweet.
There was a cold brew with sweet cream that they had last year which was a really good cold drink that wasn't overly sweet. So this year they replace it with a cold brew with vanilla sweet cream and now it has two pumps of vanilla syrup in it in addition to the sweetness of the sweet cream. So now it's disgustingly sweet and tastes cloyingly of vanilla.
I pretty much only get lattes and drip coffee there now.
Taste is subjective/cultural. I visited Istanbul early this year and brought back home (to São Paulo, Brazil) some boxes of Turkish Delight, several flavors, and they run out really fast with family and friends. Everyone loved it.
Personally I'm not a fan of modern overly sweet treats.
The notion being that people need little motivation to sell out.