The advertising is ridiculous. It used to be that the ads were one or two listings at the top or the bottom of the search results. Now they are top, bottom, side, and mixed in some of my search results and look more similar to non-sponsored listings.
Over the summer I used Prime Video to watch Sneaky Pete, and every episode would start with a 30 second ad for a different Prime show. There was a skip button, but it was hidden, and I could only find it by long tapping.
So I cancelled Prime. I felt silly paying Amazon to display ads at me.