There's no challenge or threat. Ruby interpreters are not a There-Can-Be-Only-One Highlander scenario. You more or less have to be trying to imagine the most wildly cartoonish and improbably malicious motives to think otherwise.
I am however very curious about what impact this will have on the development of JRuby and other JVM-based languages, such as Clojure and Scala. It's no secret that a lot of folks in the (J)Ruby community work on Macs, but I think that bleeds over into the other languages' communities as well. For example, I'm pretty sure Rich Hickey uses a Mac, and a tweet from Michael Fogus earlier today suggests that he does as well. Not sure about the Scala folks, but I wouldn't be shocked to find out that they're Macheads too.
In any case, there's lots of vectors to getting JDK/JRE on OS X, and this might actually make it easier to choose which vendor and version you want for your OS X Java install.
MacRuby is a free software project by Apple Inc. Many folks inside and outside of Apple contribute to this great project and we have a MacRuby Project Team page to list them. Please feel free to contact us if you have any questions, ideas or bugs to report.