Aren't MacBooks the notebook of choice for university students already? At least when I was in school a couple years ago it seemed like they were.
Likewise when I went to the student union to grab some dinner. Hundreds of students all with laptops open, a handful of Macs. I'd say at rates about at the same as market penetration...~10%.
It may be a geographic thing. Certain regions may make MBPs more appealing, or certain schools may subsidize the purchase more. I've noticed similar rates at other schools in the area.