Almost but ultimately their next gen windows universal platform is not only weaker than IOS in some respects it's less full featured than even Android. Until MS gets on par with the iOS API for things like pro audio their API will keep being stuck in win32 and old school windows 10 pro desktop apps.
It sounds like either they can hold onto their old customers (the current share) or try to grab the newer customers by letting go of backward compatibility and start to improve on things.