Less snarky, I find that attaching your identity to what you do is a profoundly American thing. "I'm a Rubyist", "I'm a runner", "I'm a Republican". The moment you are what you do, everything becomes so.. important.
I'm not sure if this is just my filter bubble, but most people I know "like to make demos" (as in Demoscene[0]), "enjoy speed cycling on Sunday mornings", "run a business" and "voted for the social democrats last election". It's not just a semantic difference.
BTW, if you really want to experience what I'm talking about, visit a demoparty. Some people making demos are really absurdly good at what they do, it's daunting (and still totally worthless btw). Nevertheless you'll see lots of other people make demos, and really do their best at it. They know they're going to lose the compo if at least one of the big shots have an entry, but they don't care. It's an absolutely wonderful experience. (and very encouraging) (and it sometimes makes you put out horrible crap that you're ashamed of later but hey it was fun at the time)