Is this an attempt to pressure its competition with less money in the bank to do the same, loby for a higher minimum wage and drive them out of business?
Maybe it's a reaction to the union organizing taking place a whole foods and they think this will be cheaper in the long run.
I don't buy the "automation is just around the corner so we can afford to raise wages for a smaller workforce" argument I've seen here because that remains the same even if they kept the wages at the same level.
Happy with the result but I'm curious what the motives are. Bezos wouldn't do this unless he saw a benefit for the business or his hand was being forced somehow.