I downvotted you because I think it's harmful to the discussion to be dismissive of others and their opinions, even if they appear to you to be under some kind of a spell.

FWIW, whatever he said sounded attractive to me, but I think they have painted themselves into a corner having saturated their own high-end market with gadgets, and are now getting into the sub $1k notebook \w keyboard market. As attractive as their offerings are, I have no doubt that it's no match to the stampede of Androids that's gonna run over them; equally speced at half the price.