I really (honestly) can't wait to see how they do in the market, because the prices are so steep compared to the metrics that other people look at when shopping for laptops (display size, storage, speed). I don't even think Apple is gouging here; the unibody construction and flash storage are both pretty expensive.
So, Apple is pretty much saying, "Yeah, price, we're really not gonna compete on that" ... if that ends up working out well for them, that could be an interesting signal to other companies.