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1) It looks like a scam site

2) In the eBook world, PDFs are not considered eBooks

3) There's nothing there to explain why someone can't DIY by just pasting a post into their own word processor and saving as PDF

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You absolutely can make a PDF from HTML or however else but what this is, more than anything, is a design service. We take the content, design it, and give it back to you as an eBook. You can actually take that PDF and have it printed on print-on-demand services like MagCloud.

Then I really suggest a redesign of that site to emphasize the design services and to make it look less scammy than it does right now.

By "scammy", what exactly do you mean? I don't quite understand what, in the design or explanation of the service, comes off as "scammy".

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