With all of their secrecy, you have no idea if they're being unethical or not. Their marketing materials are certainly nothing near reality.
Magic Leap is a glorified toy. It is not going to affect your life.
Putting these toy lenses on soldiers can get people killed — both the fighters themselves as well as civilians are at risk from these digital goggles that block 86% of incoming light unless the AR graphics can do something really, really useful in the battlefield.
Not quite clear either way. You could still be right, but the implication seems to be otherwise.
It's certainly not as bad as Theranos, sure - but bilking consumers (or investors) can still be unethical too. If your bar for a company acting unethical requires literally killing people, you'll be overlooking a lot of bad behavior...