BitTorrent project Atlas

> BitTorrent peers can offer tokens to incentivize other users to run clients on fast networks and to seed torrents for longer periods, leading to better swarm longevity and faster download speeds for all swarm participants.

Is this a solution out in search of a problem?

I'm truly excited about the possibility of incentivized content distribution. I'm not sure if Bittorrent + Tron is the way to go, but hey, let's see.

With that said, this video was the best example of burning a marketing budget I have ever seen. This video could've been done comfortably, in a studio, with soft lighting, at any time, but no.

They had to design and print not one but 3 custom hot-air balloons, drive the whole team out at a particular time, get multiple cameras to take multiple shots, with multiple mics, and stitch them all together in post-processing because they had the budget for it. It also wasted a few precious seconds of my life watching a hot-air balloon rise.

Even the presenter looked fairly jaded, as if thinking, "I could have done this talk on Google Hangouts in my underwear, not in this freezing weather cold".

I wonder what kind of shenanigans must be afoot in order for them to break scrolling on mobile.

Whatever it is, they've done it.

Classy as always, BitTorrent.