Not surprised to hear this
at all. I can remember being specifically told during both undergrad and grad research seminars 'It is highly unlikely that you will find a large number of statistically significant results. The sample sizes are just too small'. In social sciences, this is an astoundingly common problem.
Then, of course, when I have to defend my comp. exam (for a second time) in front of the faculty, I spent the last 5 minutes lamenting the very phenomenon you described. Research can be deeply engrossing, but it doesn't mean shit when you go out into the world looking to land your next job. Of my 3 reviewers, only 1 had spent significant time in industry before teaching so, think of this as a wake up call for people to get outside the bubble and broaden their horizons once in a while.
Tl;dr The program I was (Communications) in changed their requirements right after I left to eliminate this distinction and now students are required to develop and implement an idea (Marketing campaign, Training seminar, Comms. Audit w/ recommendations, etc.).
You might get, 'that's nice' or even 'interesting', but this is usually followed up with 'how can you help me solve problems x and y right now on deadline?'