My thoughts also. This just makes me sad to see our world going so close to all the post apocalyptic worlds we're used to see in Sci Fi.
Coffee is just coffee...
The fact that you had attention to spare while in uni can also be seen as a loss (not a personal attack to you). But if you are in uni and don't have anything better to do but to listen to someone reading you ads, then, in my opinion, it's sad (again no attack against you).