As a customer/user, there are already entire classes of products I won't even consider buying on Amazon. This includes Batteries, Cables, most common electronic goods.

As a business user, I won't consider signing up for their business account, for which they keep pestering me with popups.

As a vendor, I've held off on putting products on Amazon for exactly this reason of getting hosed by the counterfeiters and knowing that Amazon will not only not have my back as a vendor that is helping them profit, but will actively fight against me on any attempt to force Amazon to responsibly police their warehouses.

I may still take the risk in order to access Amazon's huge customer base, but I'll certainly be costly taking costly countermeasures from the start, and factoring those into the decision of how profitable it might be to sell on Amazon vs or in addition to directly.

They really have a significant problem, and are sadly, becoming another big tech firm that is creating increasing levels of problems in our society and economic environment.

The question is when those problems will exceed the benefit they bring to society.

IMO, FB is well past the bad/good breakeven point, GOOG & AMZN are still on the good side, but trending badly.