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Seems like you're being sarcastic? But I don't see why. It means all your customers would get the anti-counterfeiting benefit, not only the ones who purchase from Amazon, since non-Amazon customers can verify the code too.

Seems like a win for everybody. (Also, you're putting the codes on your items yourself, Amazon's not doing it.)

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Yes, I am being sarcastic. There may be a benefit to customers but your products will have calls to action on them to download and install an Amazon app on your phone when you’re in a retailer like Target or Best Buy. I think that’s the real reason for the transparency program.

It's not at all clear to me that people will be able to tell what that T+code sticker is on their product they purchased at e.g. Best Buy. I think the purpose of the program is to fight counterfeits.

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