Sort of like old software activation codes?
Sort of like old software activation codes?
...or it could just be that they were originally flawed anyway or somewhat damaged in transit. It's not like manufacturers don't make minor changes to a product after starting production either --- mass production doesn't mean every product is exactly the same.
The serial number on the product and a token to claim that number as a pair would work, at least in so far as someone would then have to obtain a large number of units and fake exact numbers. That should increase the chance of tracing a buyer; more so if the unit number is also on the outside of the box and it's registration can be checked prior to opening the box.
By the way, for example, you know that e-cig products marked 'authentic' on e.g. Fasttech are really authentic, because (tens of?) thousands of people bought there, and checked the codes, and if that wouldn't stay true, all the people at all the related forums know that. I find it kind of funny when Chinese shop from Guangdong happened to build better reputation than the biggest American retail corporation.